Hi — Claire here!
Welp, here we are, smack-dab in the middle of holiday shopping season. Black Friday’s well behind us; Christmas is still a couple of weeks out; and I have to admit that while we’re really proud to offer our products and occasional deals, this whole shop!-shop!-shop! thing leaves the minimalist in me a bit… conflicted.
I honestly never thought I’d be in the making-and-selling-of-stuff business. The world has a lot of stuff, you know? And I had stuff fatigue coming out of Industrial Design in university. But, as you know from our origin story, I also had a pants problem, and I saw a opportunity to make neat jobs in my neighbourhood. Flatter:Me Belts was born.
A few years into the business, I still stare at incoming shipments of belts with a combination of excitement and queasiness. A few thousand belts represent hundreds of hours of labour, kilometres of material, and a very real carbon footprint. But here's what else they do:
So where does that leave Flatter:Me, and how we talk to you — without whom we wouldn’t have a business — about shopping this season? Well, there’s a lot of good we want to do in the world, and we do it by putting belts on hips. During the shopping season, we want our belts to truly solve the problem that we bet you’re facing: figuring out how to give something useful, meaningful and, for heaven’s sake, easy. After Christmas, we get to dive back into all our other jobs. We've got big goals to reach, and small belts to reach 'em with.
Sending you every wish for a peaceful, meaningful holiday season.