Fashion Revolution Week starts today, and we’ve got a problem. As we talk more about FRW and its signature #whomademyclothes campaign, we’re hearing comments like these:
Here’s the thing. Fashion Revolution, to us at FMB, isn’t about guilt. Guilt immobilizes, and we need a path to change that’s beaten by lots and lots of feet taking little steps.
That’s why we’re suggesting that you, a single consumer with (if you’re anything like us) imperfect shopping habits, use the #whomademyclothes campaign to show the positive changes that are already being made by you and others in your community.
Sure, you can ask that big Swedish brand #whomademyclothes - but you can also ask the scarf knitter at your farmer’s market and shine a light on her non-toxic dye process. She needs the marketing, and your city needs to see that they can take a small step towards more responsible shopping by purchasing from businesses like hers.
Our mantra is “Progress, not perfection.”
We want you to be brave this week by asking questions despite your own imperfections, and accepting answers that are equally imperfect. We’re all working within limitations, but the more we hear #whomademyclothes, the more normal it becomes to expect real change.
How to participate in Fashion Revolution Week:
Elsewhere in the world? Check out Fashion Revolution’s resources here - there’s lots to get involved in.